NorthStar Gaming has confirmed the upcoming launch of its online casino and sportsbook in every Canadian province and territory.
The NorthStar Bets gaming platform made its debut in Ontario in May 2022 but this latest development will significantly extend its reach as the Toronto-based firm looks to accelerate its growth in its home country.
NorthStar has now begun a multi-channel promotional campaign to create awareness of the brand among Canadians ahead of NorthStarBets.com going live “in the coming weeks”.
With the tagline “That’s a Win,” the campaign emphasizes the “premium gaming experience” delivered by the platform.
In addition to national advertising and social media, NorthStar will utilize in-market promotions over the next two months built around major events across various regions of the country.
“We are thrilled to take this groundbreaking step and become a truly national brand,” said Michael Moskowitz, Chair and CEO of NorthStar Gaming.
“As a Canadian company, we are confident we understand local consumers better than the large international competitors and that we offer a premium experience that best meets their needs.
“We expect the Canada-wide launch to be an important catalyst that drives growth in our customer base and revenues for years to come.”
NorthStarBets.com will be offered through a wholly-owned subsidiary of the company acquired earlier this year with the purchase of Slapshot Media as the first step towards national expansion.
Meanwhile, the firm has told its customers in Ontario that they can continue to access the platform through the existing NorthStarBets.ca website.