DraftKings has continued to assert itself as the dominant player on home turf as it handled half the amount wagered in Massachusetts during July.
Per data from the Massachusetts Gaming Commission, DraftKings handled $144.9m last month, with handle for the entire state standing at $288.1m. As expected, this marked a third consecutive month of decline owing to the slowness of the sporting calendar during this period of the year.
As well as holding the most money during July, DraftKings enjoyed a stronghold rate of around 10.2%, meaning the Boston-headquartered operator generated $14.4m in taxable revenue for the month. This once again constituted around half the money made in the Bay State.
Meanwhile, FanDuel remained the closest competitor for the top spot but is still some way behind as the Flutter operator took $86.2m in bets. With a state high 11.7% hold rate, FanDuel made $9.9m in revenue.
The top three was completed by BetMGM, which took $22.5m in bets last month, with an 11.2% hold rate equating to $2.5m in revenue.
Elsewhere in the state, Fanatics – which is on the cusp of coming out of beta in all its active states – processed $2.4m in bets last month. The challenger brand made just $221k from a 9.6% hold.
Meanwhile, betr – which marked its second full month of operations in Massachusetts – made just $11k in revenue with a hold rate of 7.3%.
Barstool Sportsbook, which will be on its way out in place of ESPN BET, had the lowest hold rate at just 3.4%, making just $362k.
On the state level, operators handled $288.1m in July, averaging a 10.3% hold rate. This equated to $28.8m in revenue, which yielded $5.7m in taxes for the state.
