Playtech has introduced its live casino game show Adventure Beyond Wonderland in the US for the first time in New Jersey.
Broadcasting the live game 24/7, Playtech will deliver the online casino game from its physical studio location in the Garden State, which is making its US debut after having a series of successes in other global markets.
Edo Haitin, CEO at Playtech Live, said: “We are proud to deliver the first true game show experience in the American market. Live casino is not just part of the gambling industry, but also part of the entertainment industry – and it’s here to stay.
“In the current gaming landscape, players rightfully expect and deserve cutting-edge, experiential content that provides enjoyable moments of entertainment. Adventures Beyond Wonderland not only meets but surpasses these expectations, delivering an innovative and captivating experience that lives up to all the excitement surrounding it.”
Initially debuting in the UK before spreading globally, Adventure Beyond Wonderland features dealers dressed as characters who drive the main game and utilize bonus games.
It also boasts elements of augmented reality to create a more immersive player experience when in different sections of the game.
Playtech noted that the US introduction of Adventure Beyond Wonderland is part of a strategy to tailor to changing consumer demands, explaining that players are looking for live casino games.
The global tech firm also stated that, as it grows in the US, it is aiming to “release an increasingly diversified set of products and services, strengthening its presence across the strategically important region.”
“At Playtech Live, we will continue our role as the provider and partner of choice with a top-notch quality portfolio to support partners when entering new markets. We do not expect the pace of this trend to slow down, we believe it will only accelerate – and we look forward to expanding even further across the US and globally.”
