BetMakers has penned an exclusive licensing agreement with Hollywood Casino at Penn National Race Course to bolster the content available for fixed-odds horse race betting in New Jersey.
The Australia-based firm will deliver racing content to MonmouthBets, the only sportsbook in the US that provides legal and regulated fixed odds horse racing.
Following the agreement made with Penn Entertainment, BetMakers has the rights to supply fixed odds wagering services for the Pennsylvania race track in New Jersey, which includes data, digital platforms, and retail platforms.
Chris McErlean, Vice President – Racing for Penn Entertainment, said: “We are very happy to work with BetMakers to offer New Jersey’s racing fans an opportunity to bet fixed odds on Hollywood Casino at Penn National Race Course.
“We are interested in the reaction to our product in the New Jersey fixed odds wagering marketplace and hope that it will provide positive returns for not only Penn National but the wider racing industry.”
Now Penn National’s content is live, bettors in New Jersey have 16 racetracks in the US, Canada, the Caribbean, and South America to place bets on. BetMakers indicated that it could reach an agreement with Penn for further racetrack integrations pending racing commission regulatory approvals.
Jake Henson, CEO of BetMakers Technology Group, added: “We are delighted to make Penn National’s excellent racing available to fixed odds bettors in New Jersey.
“In addition to conducting some of the highest quality racing in the US, Penn National’s availability for fixed odds betting helps further expand New Jersey’s fixed odds betting content schedule.
“Penn Entertainment is a valued partner to BetMakers and we are excited to demonstrate the opportunities that the combination of fixed odds and tote betting – when offered on a robust racing menu – can offer North American racing’s stakeholders. We look forward to adding more Penn Entertainment content in the future.”