Hard Rock Digital and Navajo Nation Gaming Enterprise have celebrated the opening of the Hard Rock Sportsbook at Twin Arrows Navajo Casino Resort in Flagstaff, Arizona.
Sitting adjacent to the remodeled sports bar and restaurant within the Twin Arrows complex, the sportsbook features eight sports betting kiosks and two betting windows.
“We are very pleased to take this next step forward in our partnership with the Hard Rock Sportsbook Team,” stated Brian Parrish, CEO of Navajo Gaming. “Our two organizations continue to work seamlessly together in pursuit of NNGE being able to offer our guests outstanding products, values, services, and experiences with Event Wagering.
“We have a long-term relationship that’s evolving and getting stronger every day. Please join us for the Grand Opening on July 8th at 2pm in our new Sportsbook at the Twin Arrows Navajo Casino Resort.”
The two parties first launched mobile sports betting in Arizona in February 2022 when the Hard Rock Sportsbook app went live. The opening of the retail sportsbook will aim to mirror this experience by allowing sports fans to place pre-game, in-game and futures markets across all major sports.
Moreover, players will be able to place same game parlays, head-to-head bets and play-by-play betting.
Celebrating the launch of the sportsbook, Luis Gonzalez, the former MLB star, attended the Grand Opening celebration over the weekend.
Gonzalez topped the bill of an event that featured a ribbon-cutting ceremony, giveaways, and opportunities for players to win memorabilia, a TV, and bonus bets.
“We’re excited to introduce our retail sports betting experience in Arizona and celebrate the grand opening of Hard Rock Sportsbook at Twin Arrows Navajo Casino Resort,” said Marlon Goldstein, CEO of Hard Rock Digital.
“Navajo Gaming has been an incredible partner and we’re looking forward to continuing to grow our relationship.”