DraftKings has confirmed its new horse racing product, DK Horse, has launched in 12 states across the US.
The collaboration with Churchill Downs’ subsidiary, TwinSpires, was announced last November, with the advance-deposit wagering (ADW) brand agreeing to provide the technology and platform for the ADW app.
Per the initial announcement, DK Horse was expected to be made available in 21 states initially, but only 12 have made the first cut, with further launches likely by the Kentucky Derby on May 6.
“Together with Churchill Downs Incorporated, an industry leader with a deep-rooted history in horse racing, we will deliver an innovative, mobile customer experience,” said Jason Robins, CEO and Chairman of the Board of DraftKings.
“Our goal is to provide our customers with best-in-class-sports and gaming products, and we expect DK Horse to provide a fun and new way to engage with renowned races like the upcoming Run for the Roses.”
Initially, the app will be separate from the DraftKings Sportsbook, Casino, and DFS sites with a separate wallet as well, though there are plans in place to integrate the technology into a single platform further down the road.
DK Horse will also enable customers to handicap races, wager, and stream video of races all within their account.