Fanatics reveals more details on sportsbook, including Amelco partnership

Fanatics Sportsbook Amelco Partners
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Fanatics Sportsbook did not finish its application hearing with the Massachusetts Gaming Commission (MGC) on Wednesday, but the proceedings so far did answer some questions about the forthcoming online sportsbook.

Fanatics persuaded the MGC to allow the technical overview to take place during a confidential executive session, which means the look and feel of the app remain unknown. However, during the public part of the presentation, Fanatics did tip its hand about some previously unknown factors, including the platform provider.

Fanatics Betting and Gaming CEO Matt King spearheaded the presentation. As he spoke about what Fanatics plans to do in Massachusetts and other forthcoming markets like Ohio and Maryland, he disclosed that the company has purchased a copy of Amelco’s source code for a sportsbook platform and player account management (PAM) system. However, he did note that the Amelco product will be tweaked to accommodate Fanatics’ needs for the product.

During the presentation, Fanatics also mentioned a number of additional partners, including GeoComply, Optimove, and Paysafe. The representatives for the company also cited data deals with Sportradar, Genius Sports, IMG Arena, and Stats Perform.

Amelco is an international casino and sports betting provider with a number of US clients, including BetSaracen, Action 24/7, and FOX Bet.

Fanatics is set to utilize the second online sportsbook license awarded to Plainridge Park, if approved by the MGC. The commission will resume its vetting of Fanatics on Thursday with its closed-door executive session for the product demo before moving back into a public meeting to vote on whether or not the group will receive a license.