SGG Media, a division of Sports Gambling Guides, has appointed Troy Paul as its new CEO, alongside his current positions of Co-Founder and Board Member.
Alongside Mark Paul, Troy co-founded SGG Media in 2020 and has helped it to become one of the biggest sports social media companies in the US, featuring over 1,300 sports content creators/influencers with over 26 million followers.
Troy commented on his CEO appointment: “I am delighted to have stepped into the position of CEO.
“We have become a top sports gambling advertising company and have immediate expansion plans into advertising retail and other products to our 26 million sports fans. SGG offers advertising partners the most cost-effective way to reach the new younger generation (21-41) of sports fans receiving their sports information solely from social media.
“SGG Media has created a community of sports lovers, just like us! SGG Media represents the growing $13bn Influencer Economy (2021) in a unique way – via Micro Sports Influencers. SGG Media is the go-to source for all sports and sports gambling-related social media.”
SGG Media provides social media branding, advertising, and customer acquisitions for the US’ largest sports and sports gambling firms including DraftKings, FanDuel, Fanatics, Prize Picks, Fliff, and others.
Since its inception, the sports social media company has become one of the three largest US sports gambling accounts on Instagram and is one of the top 10 biggest sports gambling accounts on Twitter.