Spotlight Sports Group has formed a ‘long term, strategic’ partnership with Absolute Sports brand Sportskeeda to deliver a total sports betting solution for the latter’s audience.
The agreement sees Spotlight Sports Group provide tools, software and affiliate services to bring content to Sportskeeda’s readership.
A US-focused agreement, the deal aims to ‘enhance audience engagement, accelerate repeat traffic and increase revenues’, through driving content conversion and affiliation.
Sam Houlding, Chief Commercial Officer, Spotlight Sports Group, explained: “We are proud to kick off this exciting partnership with Sportskeeda. Using Spotlight Sports Group’s sports betting expertise we shall be working closely with Sportskeeda across many areas as they build out this segment of their business.
“Our products and technology solutions will seamlessly optimize Sportskeeda’s robust content offering, which perfectly appeals to the type of content American sports bettors relentlessly seek.
“We are excited to partner with Sportskeeda who are forward thinking and ambitious in what they are building. We hope to play a key part in helping accelerate their growth and success by unlocking audience value, enabling their audience to have a highly enjoyable sports betting experience and make well-informed betting decisions.”
For Sportskeeda, the deal will help them elevate their readers into ‘better bettors’, by accelerating an already hyperpersonalized fan experience and adding further interactive tools to empower its audience.
Moreover, the brand will be enhanced by receiving SSG-delivered actionable sportsbook promotions specific to the readers’ location.
Mayank Kumar, Director of Content Business at Sportskeeda, detailed: “The partnership with Spotlight Sports Group enables us to engage with our millions of users in the US in innovative ways by empowering them to consume and organize content differently, all while offering savvy and cognizant alternatives to immerse themselves in the multibillion-dollar betting industry.
Kumar concluded: “We are constantly improving our product and staying up-to-date with the latest industry trends. Aligning ourselves with Spotlight Sports Group allows us to do just that and we are confident our work in tandem offers our enthusiastic audience enhanced alternatives to increase our value.”
