GeoComply: Super Bowl LVII has potential to be ‘betting bonanza’

GeoComply has revealed that Super Bowl LVII host State Farm Stadium had the second-most geolocation checks during the first two weeks of the 2022 NFL season.
Image: DCornelius/Shutterstock

GeoComply has published data on the geolocation checks made at NFL stadiums during the first two weeks of the 2022 season, revealing State Farm Stadium, the site of this season’s Super Bowl, was near the top of its transaction volume analysis.

In its Stadium Home Opener Analysis report, the firm declared that over 66,000 geolocation checks were made from over 7,300 accounts at State Farm Stadium during the Arizona Cardinals’ home opener against the Kansas City Chiefs on September 11.

As a result, GeoComply has stated that the Super Bowl LVII venue could prove to be a “betting bonanza” in February next year as Arizona becomes the first regulated sports betting state to host a Super Bowl since the repeal of PASPA in 2018. 

Image: GeoComply

“Seeing data from many of these games that shows more than 10 percent of NFL fans in stadiums are engaging with licensed sportsbooks is a clear win for states that choose to regulate sports betting,” commented Anna Sainsbury, CEO of GeoComply.

“This wealth of data is so important for lawmakers and sports leagues to determine sports betting policies in their states and at their stadiums.”

GeoComply captured geolocation data for its report from inside stadiums and their surrounding parking lots and tailgating areas. At each game, the data was collected over a seven-hour period, from three hours before kick-off until four hours after kick-off.

During the first two weeks of the new season, NFL games were hosted in stadiums in the sports betting-regulated states of Arizona, Colorado, Illinois, Louisiana, Michigan, New Jersey, New York, Pennsylvania, and Tennessee.

Lincoln Financial Field, home of the Philadelphia Eagles, was the busiest stadium across both weeks, with over 76,400 geolocation checks identified across over 8,000 unique player accounts during the team’s home opener against the Minnesota Vikings.

Acrisure Stadium, home of the Pittsburgh Steelers, saw over 38,600 transactions from 5,000 unique accounts during their game against the New England Patriots, making up 28% of all activity in the city of Pittsburgh during the measuring period.

Elsewhere, there were more active bettors at MetLife Stadium for Baltimore Ravens @ New York Jets in week one (over 44,300 geolocation checks, 8,800 unique accounts) than in week two for Carolina Panthers @ New York Giants (over 38,800 geolocation checks, 8,000 unique accounts), which took place inside the same stadium.

Image: GeoComply