FanDuel Casino has appointed agency Mischief @ No Fixed Address as its creative agency of record as it seeks to take advantage of the growing casino space in the US.
FanDuel is ‘betting big’ on its chances in the US online casino market, bringing customers games across roulette, blackjack, slots and live tables.
Mischief will be charged with leading all creative duties related to the FanDuel casino project, aiming to cement its position as ‘the online casino destination of choice’.
Daniele Phillips, VP of Casino Brand Strategy at FanDuel Group, said: “We’re entering uncharted territory as more and more states begin to welcome online casinos. And as FanDuel Casino introduces and acquaints itself to people across North America, we want to do it in an unexpected way that is so distant from category conventions.
“This is a sector ripe for disruption. So, it’s only fitting that our agency partner specializes in blowing stuff up. Mischief is the leader of disruption and strategically powerful ideas which have proven to move business time and time again. We can’t wait to make an impact together.”
Set to launch later this year, the campaign will aim to appeal to a broad audience, including women where the gender split of online casino is closer to 50/50 than sports betting.
FanDuel states that the equal gender split gives it ‘enormous growth potential’ and affords Mischief the chance to ‘create new and exciting ways’ to attract customers.
Greg Hahn, Co-Founder and CCO at Mischief, added: “We’re looking forward to creating an unmistakable edge for FanDuel Casino. The FanDuel team are our kind of people: savvy, strategic, and up for rocking the boat. We’re really excited to be partnering.”