SCCG Management has partnered with US consultancy firm J2M to deliver consulting services to casino businesses in areas across gaming, esports and the metaverse.
The partnership sees the two companies come together to use their respective expertise across the gaming and esports sector to counsel businesses aiming to move into newer technologies including the metaverse.
J2M has expertise in exploring how the emerging tech is changing the industry, as well as wider knowledge across gaming and engaging with customers in professional esports and casual mobile gaming.
John Gaudiosi, a Partner at J2M, said of the partnership: “We’ve known Steve Crystal and SCCG for years and have wanted to find a way to work together.
“This partnership combines our expertise in video games, esports and the Metaverse with SCCG’s leadership in sports betting, gambling and games of chance just as these very different worlds are seeking new business opportunities.”
SCCG noted that video games present ‘endless possibilities’ for casino gaming industry incumbents to ‘creatively and authentically’ enter the space to improve their offerings.
Stephen Crystal, Founder and CEO of SCCG Management, added: “The partners at J2M are deeply integrated within the global video game industry, having covered it for over 25 years in international print, online and television outlets for millions of business and consumer readers and viewers.
“Their work has been distributed and viewed across top tier publishers, such as, The Washington Post, Reuters, Fortune, The Hollywood Reporter, Entertainment Weekly, Playboy, Wired, IGN, USA Today, Tribune, The History Channel and Starz.
“This kind of highly credible, practical and strategic industry knowledge makes J2M essential consultant partners, having proven their value with clients such as Tencent, Alienware, AMD, Skybound, Skydance Interactive, Xbox and Meta.”