IGT has extended its partnership with SuperBook Sports to bring its PlaySports sports betting platform to Tennessee.
Marking the fourth state where the two parties are teaming up to bring mobile sports betting, Tennessee follows Colorado, New Jersey and Arizona in activating the partnership.
“Given SuperBook Sports’ roots and legacy in Nevada, we’ve had an opportunity to watch the enterprise grow from a single, iconic location in Las Vegas, to a growing multi-state sportsbook operator,” said Joe Asher, IGT President of Sports Betting.
“The IGT PlaySports-powered sportsbook that SuperBook Sports created for Tennessee can scale for any market opportunity and evolve in parallel with player preferences and behaviors.”
SuperBook Sports leverages IGT’s PlaySports technology for both retail and mobile sports betting.
IGT has also confirmed a deal to bring its portfolio of gaming products to Peru, as shown through its presence at the Peru Gaming Show. Last month it also signed a multi-year deal to provide tech systems to Harrington Raceway & Casino.
“Over the last two years, IGT PlaySports has played a strategic role in helping SuperBook Sports engage sports fans across the US and achieve our growth goals,” said Jay Kornegay, SuperBook Executive Vice President.
“We’re excited to bring the SuperBook Sports mobile betting app to Tennessee and to introduce players throughout the State to our signature promotions and highly competitive, localized sports betting offering.”
