Freeplay games provider Chalkline has revealed a new LIVE product offering in-play staking games for major sporting events.
Providing an in-play starting point for new bettors, Chalkline LIVE games have been designed and user-tested to engage all player types, from VIPs and regulars to FTDs looking to try in-play betting for the first time.
The product gives land-based and online casinos, sportsbooks, and affiliates the ability to deliver turnkey contests that are ‘immersive, engaging and educational companion experiences’ to the biggest sporting events.
Features part of the new product include: custom landing pages with pre-game data capture; custom Freeplay Fan Points and scoring systems; real-time odds and resulting
LIVE leaderboards; integrated offers before, during, and after the event; winner celebration and prize management.
Daniel Kustelski, Co-Founder and CEO of Chalkline, stated: “As profitability takes on increased importance in the US online sports betting market, many operators are radically shifting course to more targeted customer acquisition and retention strategies.
“Freeplay remains one of the brightest spots in the acquisition, and it drives VIP, retail activation, and top-of-the-funnel lead generation.
“Taking it one step further: LIVE freeplay games, with real-time betting markets and staking capabilities, represent a huge opportunity for operators intent on engaging VIPs, educating players on in-play betting, and building their first-time depositors through online AND retail events.”