Bragg granted license for emerging Ontario market

Bragg Gaming Group has been awarded a license by the AGCO, becoming one of the first igaming firms to be licensed in the upcoming Ontario market
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Bragg Gaming Group has been awarded a license by the AGCO, becoming one of the first igaming firms to be licensed in the upcoming Ontario market.

As a result, Bragg will be allowed to supply local igaming and sports betting operators with its player account management platform, igaming content and managed services when the market opens on April 4.

After ensuring all regulatory compliance throughout its content and operations, the firm is now set to partner with operators, bringing its gaming content to Ontario in time for next month’s launch. 

Chris Looney, Chief Commercial Officer at Bragg, commented: “This license is another milestone achievement for Bragg. Hot on the heels of our recent launches in the UK, which has similar regulatory standards to Ontario, and the Netherlands, where we successfully launched local partner brands on our PAM, as well as content and aggregation products, we are now fully ready to support our Canadian partners as the market prepares to open up.”

The firm has stated the significance of receiving an Ontario license, citing H2 Gambling Capital data that reveals the combined icasino and online sports betting market in Canada is estimated at over $2bn this year.

“Ontario is where we call home,” Looney added. “So we are very excited for the opening of the regulated iGaming market here, as it offers significant untapped potential for Bragg to showcase our leading content and platform technology. Receiving our supplier license in Ontario will allow us to make consistent progress as we prepare to launch in this exciting marketplace, where we are seeing strong interest from a deep mix of local, and US and international-based operators with both land-based and online backgrounds.”