Strive Gaming, a provider of igaming platforms designed specifically for the multi-state requirements of operators targeting North America, will make its online and mobile sportsbook debut in Arizona with Desert Diamond Mobile LLC.
Desert Diamond Mobile LLC is owned by the Tohono O’odham Nation, one of the largest casino operators in Arizona. Its Tohono O’odham Gaming Enterprise operates the state’s four Desert Diamond Casinos.
Under the terms of the multi-year agreement, Desert Diamond Mobile will use Strive Gaming’s player platform and managed services solution to allow new and existing bettors to experience online the gaming offer they receive at the physical casinos.
Strive Gaming’s managed services solution runs 24 hours a day, seven days a week and offers dedicated customer support directly to the operator’s players via a team of agents based across North America and Europe.
Desert Diamond Mobile also will benefit from Strive Gaming’s deep integration with the Kambi tech stack, which is being used to power the sportsbook.
The Arizona launch will take place via playdesertdiamond.com ahead of the NFL Playoffs where the Arizona Cardinals are well-positioned for a playoff bid.
Max Meltzer, CEO of Strive Gaming, said: “Having spent time in Arizona and on property at Desert Diamond Casinos located across the state, I recognise the quality and importance of the Desert Diamond brand to customers.
“Desert Diamond Mobile will have incredible power when it comes to merging existing Desert Diamond customers online and also when it comes to leveraging the Desert Diamond brand equity to sign up new customers. This will be underpinned by using our market leading technology and services.
“This is undoubtedly an ambitious project but one that we are delighted to be a part of and I look forward to a long and successful relationship with Desert Diamond Mobile.”
