Aspire Global has completed the migration of all its partner brands to BtoBet’s proprietary sportsbook platform, which was acquired in October 2020.
The migration has been described by Aspire as ‘an important step in achieving synergies within the group’. The company’s objective to move all 10 of its platform brands to the sportsbook before the end of the year has now been achieved.
Aspire added that the completed relocation will help increase revenues, reduce costs and improve profitability.
Tsachi Maimon, CEO at Aspire Global, commented: “I’m very happy to see that we have already managed to complete this significant step in our growth strategy. This is yet another milestone in our aim to become the world’s leading igaming supplier.
“The migration to BtoBet’s proprietary sportsbook platform opens up for numerous growth opportunities in regulated markets with both existing and new customers, especially in Europe, the US and Latin America.”
Last month, BtoBet announced it would be providing FanDuel with its Player Account Management platform as the operator enters the Brazilian market with its Daily Fantasy Sports (DFS) offering.