Pariplay, the aggregator and content provider division of Aspire Global, has extended its partnership with Rush Street Interactive Inc (RSI) to launch its content library in Colombia.
Pariplay’s 120+ games portfolio is now available to RushBet.co customers in Colombia via the Fusion gaming platform, including localized content created to appeal to regional players.
Adrian Bailey, Managing Director at Pariplay, stated: “Through our existing partnership with Rush Street Interactive in the US, we know that we have a trusted and highly professional partner in them, and we are extremely proud to further grow our collaboration with them into new markets.”
Pariplay has an existing partnership with RSI with its content already available to RSI customers in New Jersey.
With this launch, the content provider initially has more than 20 games on RushBet.co, such as Dragons of the North, Wolf Riches, and Rumble Rhino Megaways, with more games to be added over the coming weeks.
Pariplay noted that the deal highlights the “popularity” of its offerings within the Colombian market and underlines its commitment to the Latin American region.
Richard Schwartz, CEO at Rush Street Interactive, added: “We know that Pariplay’s content is enjoyed by our customers in New Jersey with a great mix of classic and innovative games that keep players entertained.
“Partnering with Pariplay in Latin America is very exciting as this deal reaffirms our commitment to provide our RushBet.co players with a dynamic and personalized mobile playing experience. Given that Pariplay’s high-quality games are already hugely successful with our New Jersey players, we expect our Colombian players will also enjoy them.”