PointsBet Canada, a PointsBet Holdings Limited subsidiary, has partnered with Canada’s national curling champions Team Kerri Einarson and Team Kevin Koe.
Scott Vanderwel, CEO of PointsBet Canada, commented: “PointsBet Canada prides itself on excellence. This is why we are teaming up with two of our country’s top curling teams. We are uniquely Canadian and want to support athletes and teams that embody our love for the sport and the maple leaf.
“We are focused on continuing to build meaningful relationships with partners that Canadian sports fans know and trust. We see this as a critical part of introducing our brand and values to the market and building the consumer confidence necessary to create a level playing field in the responsible, licensed and regulated gaming market.”
Last month, PointsBet Canada became the official and exclusive sports betting partner of Curling Canada. As part of the agreement, the firm will also become a title sponsor of a Curling Canada Season of Champions event, beginning in the 2022-23 season.
Kerri Einarson, two-time reigning women’s national champion, stated: “We are thrilled to be partnering with PointsBet Canada. PointsBet has an incredible passion for curling and will grow our sport across Canada.”
Kevin Koe, a two-time World champion, four-time Canadian champion and skip of the Canadian men’s team at the 2018 Winter Olympics in Pyeongchang, added: “We are proud to have a world-class operator like PointsBet Canada on our team. Our sport is evolving and fans are interacting with us in new and exciting ways. PointsBet’s collaboration will take curling to the next level.”