Canadian sports betting news and insight service Parleh Media Group has confirmed the launch of Parleh TV Toronto.
The channel is the city’s first dedicated multi-sport news and information TV broadcast and is free, online 24/7, to all sports fans ahead of the start of the NBA’s regular season.
Since its launch in June, Parleh Media Group has hired dozens of Toronto-based content creators who have delivered hundreds of picks on events from across the sports world.
With Parleh TV Toronto, sports fans will enjoy The Parleh’s popular picks segments and shows covering all the action from the Maples Leafs, Raptors, Toronto FC, Argonauts as well as the biggest global sporting events that are followed by Toronto sports fans.
Kevin Kennedy, President and Executive Producer of Parleh Media Group, commented: “We honestly couldn’t help ourselves when the idea was brought forth to create a first-of-its-kind multi-sport TV experience dedicated to sports fans in Toronto.”
Parleh has described the new channel as a go-to destination for brands looking to connect with engaged sports fans across the province of Ontario, which is expected to become the most open legalized sports betting region in the world when it launches in early 2022.