Kindred Group, through its Unibet brand, has become operational in Arizona via its multi-state partnership with the Quechan Tribe of the Fort Yuma Indian Reservation, broadening its US footprint to six jurisdictions and taking a first step toward the West Coast.
The firm went live in Arizona with its mobile sportsbook which will shortly be followed with the launch of a retail sportsbook.
Arizona is home to a professional WNBA team, four professional men’s teams and high profile collegiate teams, making the state a year-round sporting destination. Unibet’s launch in the state aligns with the start of the football season. With the abundance of sporting events throughout the year, the firm noted that customers can expect fresh, engaging promotions on a regular basis.
Manuel Stan, SVP Kindred US, commented: “We are extremely pleased to be awarded one of the 10 tribal licenses available in the state of Arizona. This means Unibet is able to be in the first wave of operators launching in the first day when the market opens, which aligns perfectly with the start of the football season”
“Arizona’s passion for sports is unmatched, and through our great partnership with the Quechan Tribe, we’re excited to first provide a mobile sportsbook experience for sports fans of all levels with retail to follow. The partnership is one we look forward to building on long term, with the opportunity to expand into California when the market regulates.”
Jordan D Joaquin, Quechan President, added: “The Quechan Tribe is looking forward to having a great partnership with Kindred Group. With mobile and retail sportsbooks in Arizona, we look forward to bringing additional economic development opportunities and benefits to the tribe. The additional revenues will serve our members for vital programs for our community.”
The agreement spans over a 10-year period the option to extend. It includes sports betting first online and retail to follow, as well as igaming pending legislation passage.