Online sports betting lifestyle brand MaximBet has announced plans to partner with the White Mountain Apache Tribe in the recently legalized Arizona sports betting market. This marks the fifth state where the firm, an affiliate of men’s lifestyle brand Maxim, operates or plans to launch.
Both parties have jointly applied to the Arizona Department of Gaming to secure licensure. If the tribe’s license application is successful, MaximBet will launch quickly in the state.
The company is also launching in Colorado in September, followed by Iowa, Indiana and New Jersey, subject to regulatory approvals.
Daniel Graetzer, CEO of MaximBet, explained: “We are thrilled to partner with the White Mountain Apache Tribe to bring MaximBet and the renowned Maxim lifestyle experience to Arizona.
“With some of the best sporting teams in the country and a highly engaged sports community, we are confident Arizona will be drawn to our consumer-friendly app, world-class customer service, and the incredible live events we are planning for the state.”
Brent Kurth, General Manager of Hon-Dah Resort-Casino, which is owned and operated by the White Mountain Apache Tribe, stated: “The White Mountain Apache Tribe is excited to be partnered with Carousel Group, MaximBet, and their world-class leadership to launch an exciting and unique sports betting product for Arizonans. This partnership will unlock a very important new revenue stream and is critical to the economic future of the tribe and its 17,000 members.”
Inspired by Maxim’s sophisticated brand identity, MaximBet’s sports betting experience is targeted at both novice and experienced players, with promotions and odds boosts for fans betting in Arizona. At the same time, the brand will differentiate by offering real-life exclusive perks that can be enjoyed only by its members.