FanDuel Group has confirmed the appointment of Brian Borkowski as Senior Vice President, Marketing. Joining from Hulu, he is a streaming veteran with a track record of innovation when attracting subscribers to a platform.
Based in Los Angeles, he will leverage his experience in this new role, overseeing media, customer acquisition, and lifecycle marketing, reporting to Group CMO Mike Raffensperger.
Prior to joining FanDuel, Borkowski held multiple roles at streaming giant Hulu, including VP Media and Acquisition and Head of Subscriber Acquisition. Prior to that he was Chief Marketing Officer for the predictive analytics startup, Verikai. He has also held various marketing leadership roles at Neilson Financial Services and Farmers Insurance.
Said Raffensperger: “FanDuel is one of the country’s largest and most successful advertisers, and Brian will be a critical leader in expanding our capabilities and sophisticating our practices.
“Brian’s success in highly competitive environments, sophisticated media strategies, and attracting customers through world-class promotions, partnerships, and propositions will be invaluable as we move forward.”