Scientific Games Corporation and Playtech have agreed a mutual distribution partnership, enabling both parties to benefit from each other’s scale and reach across the US and regulated markets in Latin America and Central, Eastern and Western Europe.
Playtech’s software will be available to operators via SG’s OpenGaming platform as part of an agreement that covers the breadth of its casino offering. This includes its portfolio of slots, table games and Live Casino entertainment, which will all be integrated with SG’s features and promotions set.
Playtech’s game content will be rolled out through the OGS initially in New Jersey with more states to follow.
Shimon Akad, COO, at Playtech, said: “This is an exciting deal featuring two of the industry’s biggest names that is set to have a major impact on igaming across the globe. A key pillar of our strategy is to increase the distribution of our software through mutually beneficial partnerships with the leading B2B suppliers in the leading markets, alongside increasing the depth of the content and services we offer to our existing customers.
“This partnership will significantly increase SG’s distribution to regulated markets in LatAm and Europe whilst also providing our customers in those markets with an even richer portfolio of exciting igaming content. Playtech looks forward to benefiting from SG’s leadership in the US as we look to roll out Playtech casino software in all regulated states.”
Jordan Levin, Group CEO, Digital at Scientific Games, said: “Together with Playtech, we’ll bring quality and exciting gaming content to the US market and beyond. This latest partnership once again demonstrates the key role that OpenGaming plays in opening new opportunities for gaming providers to extend their footprint within key regulated markets.
“We’re very excited to be bringing Playtech’s world-renowned games to our operating partners across the globe and providing their player base with exceptional entertainment experiences.”
