Sports betting and sports entertainment services firm Sportradar has today established strategic partnerships with the NFL‘s New York Jets and Baltimore Ravens.
Sportradar will utilize ad:s, its full service, data-driven marketing solution, to help each team enhance and refine their sponsorship and affiliate marketing strategies for legal sports betting partners.
Specifically, the firm will deliver technology that will inform dynamic creative assets and produce data-driven content to be featured in programmatic advertising campaigns, in the interest of personalizing the fan experience and deepening the degree of engagement.
This disruptive approach, said Sportradar, will also create efficiencies in sponsorship activations and increase the effectiveness of customer acquisition initiatives.
“Sportradar is thrilled to be working with the Jets and the Ravens on this strategic initiative in the ever-evolving US market,” said Mike Smith, the firm’s Head of Advertising, US. “Legalized sports betting presents new and unique opportunities for teams, as well as betting operators, and the Jets and Ravens are taking a step in raising the value of their brands for their respective betting sponsors.
“Our end-to-end platform provides each team a number of levers they can pull to ensure they’re delivering a personalized experience based on their distinct fanbases, while maximizing their marketing investment.”
Jeff Fernandez, New York Jets Vice President, Business Development + Ventures, stated: “This innovative relationship with Sportradar will allow the New York Jets to optimize the overall performance of our legal sports betting partners, both inside and outside of our ecosystem.
“The ability to engage, acquire, convert and retain customers in this super competitive and rapidly growing space is of the highest priority for operators. Sportradar’s proprietary technology and expertise in reaching sports bettors via predictive analytics will be extraordinarily valuable to Official LSB Sponsors of the Jets.”
Ravens Chief Sales Officer Kevin Rochlitz added: “As we continue increasing our visibility in the world of sports betting and digital gaming, the Baltimore Ravens are honored to be among the first NFL teams to partner with an industry leader in Sportradar. Through its unmatched sports data intelligence, Sportradar provides an efficient and robust outlet for our partners to better engage with and cater to fans in this rapidly evolving industry.”