Digital marketing group Incubeta has been appointed by US online casino brand Golden Nugget Online Gaming (GNOG) to drive growth of its online channels including Paid Search, YouTube, UAC and Playstore.
Visitors to Golden Nugget Online Gaming’s sites can enjoy a variety of sports betting, online slots and table games, which can be accessed through the website or Golden Nuggets Online Casino app. Operating across New Jersey and Michigan the online casino and sportsbook is looking to further expand its operations after going public in December 2020.
With both parties having gained the necessary licenses to operate in Michigan, Incubeta has launched Golden Nugget’s Google activity across the highly contested state. As a verified Google Marketing Platform Partner, the firm will work closely with Google’s real money gaming team in building, managing and executing campaigns for the online casino’s expansion across the US to boost performance and growth.
Samir Banerjee, Director Digital Marketing at Golden Nugget said: “We’re excited to be partnering with Incubeta as we expand our online presence across the US. Incubeta’s vast experience within the betting and gaming industry means they understand our unique requirements and how best to maximize our campaigns.
“As the pandemic continues to restrict people’s movements our online strategy will be vital to our growth, which is why we’re working with the best in the business.”
Charlie Rowe, Head of Business Development at Incubeta added: “We’re thrilled to be working with Golden Nugget Online Gaming. Not only are they one of the US’s premier online gaming operators but the Golden Nugget brand is well known globally.
“Incubeta’s expertise in sports betting and casino makes it well placed to enhance Golden Nugget Online Gaming’s digital strategy and drive increased revenue and growth. We’re fully committed to building on this relationship in the years to come; it is fantastic to be involved in their online development.”