DraftKings Inc has completed a “first-of-its-kind content distribution, monetization and sponsorship agreement” with Meadowlark Media this week.
According to the terms of the deal, both parties will distribute The Dan Le Batard Show with Stugotz and the Le Batard & Friends Network across a wide range of audio, TV, digital and social channels. Additionally, the network of shows will prominently feature DraftKings’ odds, betting trends and general sportsbook and daily fantasy information.
Meadowlark CEO John Skipper commented: “We’re thrilled to find a collaborator in DraftKings that shares our vision to grow Dan Le Batard’s already wildly popular network of shows in non-conventional ways.
“With the freedom to widely distribute these programs, we’ll be able to reach the largest possible audience and provide incredible content to DraftKings.”
Continuing its expansion into content and media after the acquisition of Vegas Sports and Information Network (VSiN), DraftKings plans to commission new content projects that Meadowlark will develop and produce.
Moreover, the sportsbook operator recently announced the hiring of Chief Media Officer, Brian Angiolet to oversee and optimize content creation and media strategy, which includes working with VSiN and Meadowlark on efficient content models to maximize reach.
Jason Robins, CEO, Co-founder and Chairman, DraftKings, noted: “John Skipper and Dan Le Batard have established a deep roster of content creators that will continue to expand quality and original programming.
“Our relationship with Meadowlark Media demonstrates DraftKings’ dynamic approach in bringing premium content to skin-in-the-game sports fans through numerous channels.”
The Dan Le Batard Show with Stugotz will continue to be available in podcast form with new formats of the show set to launch later this year. Since leaving ESPN Radio on January 4, the show has consistently ranked among the top sports programs on Apple podcasts.
“Thank you, DraftKings, for empowering us with the exhilarating combination of rocket fuel and total freedom,” said Le Batard. “I’m overjoyed to team with a fearless creative partner who sees the future and wants to help us change it.
“DraftKings believed in us, our principles and our mission enough to give us a freedom no scared corporation or traditional media partner ever could or ever would. To our fans, know that DraftKings is the reason you aren’t behind a paywall, and I’m promising you the money won’t change the show or corrupt us in any way. Sincerely, Draft Le Batard.”