Kindred Group has entered the next phase of development and growth in the US this week, with its stateside arm Unibet Interactive receiving a mobile sports betting permit in Virginia from the Virginia Lottery.
The addition of Virginia swells the list of successful entries for the Unibet Sports & Racebook and will, said Kindred, offer customers in the Old Dominion a “first-class online sportsbook experience”.
After successful launches already in New Jersey, Pennsylvania, Indiana and with signed agreements for an additional eight states, Kindred predicts that Virginia will be a key state in Unibet’s East Coast expansion. Virginia is one of the largest states in the US market and mobile sport betting is expected to reach over $370m in annual revenues at maturity.
Manuel Stan SVP US, commented: “We are excited to add Virginia to the growing list of states that Unibet and Kindred Group call home as we continue our expansion in the US market. Our aim is to go live shortly and we expect that the success we have seen in New Jersey, Pennsylvania and Indiana will of course follow in Virginia.”
He added: “We are very grateful to the Virginia Lottery for awarding us one of the seven stand-alone mobile sports betting permits in a very competitive process. We look forward to opening an office in Virginia, which will function as our third hub together with our offices in New York and New Jersey. We are thrilled to continue our journey in what we believe will become the largest gambling market in the world.”
The firm concluded in its statement that it will continue to invest in growing its US operations where market conditions support a sustainable business model.