The PGA TOUR and DraftKings Inc have confirmed that they will expand their existing commercial relationship to provide DraftKings market access for retail and mobile sports betting in Arizona, pending regulatory approvals.
The move follows Arizona Legislature’s passage of HB 2772, authorizing DFS and sports betting subject to action from Governor Doug Ducey. As part of the agreement, the two parties have also announced plans to operate a premium retail sportsbook at TPC Scottsdale.
Ezra Kucharz, Chief Business Officer at DraftKings, stated: “When DraftKings became the first Official Betting Operator of the PGA TOUR last summer, a number of possibilities opened up to innovate together.
“This momentous effort to pursue a first-of-its-kind sportsbook with the PGA TOUR is a testament to the vision of both organizations that we believe will ultimately benefit Arizona sports fans who want to legally bet on sports.”
The PGA TOUR and DraftKings plan to create a visually stunning “19th hole” experience at TPC Scottsdale where fans can gather year-round to place wagers, watch sports and enjoy quality food and beverage options.
The two are also working closely with the City of Scottsdale and the Thunderbirds, the host organization of the Waste Management Phoenix Open, to develop the project and maximize economic, tourism and charitable benefits to the local community.
Several locations are being considered at TPC Scottsdale for the retail sportsbook, with details to be announced at a later date.
“The PGA TOUR commends the State of Arizona and Governor Ducey for their forward-thinking approach to legal sports betting.” said Norb Gambuzza, Senior Vice President of Media and Gaming at the PGA TOUR.
“We are thrilled to work with DraftKings – along with the City of Scottsdale and the Thunderbirds – to explore a one-of-a-kind sportsbook experience at TPC Scottsdale and the world-class Waste Management Phoenix Open. ‘The People’s Open’ is one of the most attended events in golf and with this announcement we look forward to taking the fan experience to another level.”
Pursuant to the expanded agreement, DraftKings will also become the exclusive sports betting partner of the Waste Management Phoenix Open hosted annually at TPC Scottsdale. Additionally, the PGA TOUR and DraftKings will collaborate on co-marketing initiatives and exclusive hospitality experiences to position TPC Scottsdale as a premier global destination for sports bettors and avid golf fans.