Playtech and Novomatic Americas agree sports wagering alliance

Image source: Novomatic

Gambling technology firm Playtech has partnered with Novomatic Americas in what has been described as a non-exclusive sports wagering alliance. The agreement builds on the long-term partnership between Playtech and Novomatic Americas parent NOVOMATIC, which jointly operates more than 10,000 kiosks worldwide.

The strategic partnership will see Playtech’s sports wagering kiosk (SSBT) systems delivered through Novomatic’s US sports wagering kiosk, ActionBook, which already supplies DraftKings and Penn National among others in 11 states and 49 different locations across the US. 

Both parties will also jointly market Playtech’s Mobile Sportsbook and Player Account Management (PAM) software to prospective customers.

The agreement represents the latest deal since Playtech entered the US market last year, with the company already supplying its services to Bet365 and Entain in New Jersey. Earlier this month, Playtech also signed an agreement with Parx Casino in Michigan, Indiana, New Jersey and Pennsylvania.

Jonathan Doubilet, US Managing Director at Playtech said: “We’re delighted to expand our partnership with Novomatic and provide a complete sports wagering solution across multiple US states. This combined service will deliver a best-in-class experience and is a further example of Playtech’s ability to partner with leading companies and leverage its scale in the rapidly growing US market.”

Rick Meitzler, President and CEO at Novomatic Americas, added: “We are pleased to grow our relationship with Playtech, and look forward to introducing their sports wagering solutions to the Novomatic ActionBook. We are confident that Playtech’s proven sports betting expertise in a wide range of regulated markets will further cement the Novomatic ActionBook’s status as the US market’s most popular sports wagering kiosk.”