Sportsbook and gaming firm FanDuel Group and WSC Sports, a Tel Aviv-based startup that leverages artificial intelligence to generate highlights from live sports broadcasts, have partnered to push real-time highlights of golf events to FanDuel Sportsbook app users.
In a statement, FanDuel said that the deal marks the first time a US sports betting operator will deliver highlights packages to sports bettors.
WSC Sports’ technology gives ‘superpowers’ to video editors by using AI to automatically analyze live sports broadcasts, identify each and every event that occurs and then create customized short-form video content that can be published on any digital destination.
This partnership will allow FanDuel to enhance its customer experience by sharing in-game action with its users directly to their mobiles, in near real-time.
Adam Kaplan, GM/VP of Sports Content, FanDuel Group, said: “We’re taking the FanDuel Sportsbook app experience beyond just placing a bet – now our customers will get the best highlights pushed to them each week to consume and act on.
“Part of our ongoing focus is providing a fully integrated experience that gives our customers the ability to follow and interact in real-time with the sports they care about.”
The WSC Sports platform creates personalized automated highlights for every type of sports fan. The technology currently automates the highlights editing process for 17 different sports. The partnership between the two firms begins with golf-specific content, but allows for the opportunity to expand into other sports.
Both are able to provide in-app integrations and highlights related to both fantasy sports and betting, instantaneously alerting fans as to the performance of their teams and players.
Aviv Arnon, CBDO, WSC Sports, added: “Both WSC Sports and FanDuel work with the biggest names and brands in sports, providing a synergy between our two teams. Both companies’ technological innovations aim to enhance the sports fan experience and we’re looking forward to dually accomplishing those stated goals.”