Sports betting and igaming technology supplier FSB has bolstered its senior management team in advance of its imminent entry into the US market with the appointments of Larry Pelzer and Mike Van Ermen.

Pelzer, who joins as VP of Sales for North America, brings with him huge experience in the gambling industry having held senior sales roles at a range of organizations over what FSB described as “…a distinguished 17-year career”. 

Prior to joining FSB, he worked for real-money mobile gaming platform start-up Playport Gaming and spent two years at Scientific Games.

Pelzer will be US based and over the next few months will be responsible for driving brand awareness and introducing the provider’s full range of retail and online betting products and services to operators in North America.     . 

Van Ermen joins the firm as Vice President of Pre-Sales and will be charged with identifying potential partners by leveraging his strong operational experience. Before joining FSB, Van Ermen was the Strategic Operations Manager at Circa Sports

The recruitment of Pelzer and Van Ermen comes just weeks after the appointment of ex-Kambi CCO Ian Freeman as Chief Revenue Officer and former Resorts Digital Gaming director Bob Akeret as Vice President of Operations, North America.

Dave McDowell, CEO of FSB, said: “I am delighted to welcome Larry and Mike to the team and for them to play a central role in our plans to enter the North American market. This is a big year for FSB and our in-house talent continues to get stronger. “

Commenting on his new role, Pelzer said: “I am honored to be joining FSB at what is an incredibly exciting and pivotal time for the business as it gets ready to enter the North American market.

Van Ermen added: “I would not have left my previous job if I didn’t see the massive potential and opportunity presented by FSB. From top to bottom, this company has what it takes to be a true market disruptor.