DraftKings has delivered an industry first this week with the launch of its own branded gift card. The DFS and sports betting operator brings the initiative to market courtesy of an agreement with payments and technology firm InComm Payments.

In a statement, DraftKings said that the launch will expand its presence in convenience stores like 7-Eleven, Speedway, Dollar General, and Sheetz, and also enable consumers to gift the DraftKings experience to others in $25 and $50 denominations.

Matt Kalish, Co-Founder and President of DraftKings North America, commented: “Just in time for the upcoming holiday season, we are proud to work with InComm Payments to get DraftKings gift cards on the shelves at several popular retailers. 

“We are thrilled to provide our customers with another way to fund their accounts and engage with our real money products through this first-of-its-kind offering.”

By leveraging InComm Payments’ retail network, DraftKings is expanding its reach with physical distribution and brand presence to the most frequently visited retail chains across the country, spanning convenience, pharmacy and general merchandise partners. 

Tim Richardson, Senior Vice President at InComm Payments, added: “DraftKings’ popularity has grown substantially over the last couple of years and their fanbase is large and passionate. 

“This agreement not only offers consumers a great gifting opportunity but also represents a significant brand expansion and enhancement opportunity for DraftKings who, for the first time, will benefit from having its brand present in tens of thousands of InComm Payments’ retail partner locations across the US.”