Scientific Games has strengthened its digital business unit with the appointment of Cathryn Lai as SVP and General Manager for the US market. She joins SG Digital after previously serving as Senior Vice President of Products, Marketing, and Gaming Operations for the firm’s Gaming division.
With a wealth of industry experience across product management, marketing, brand management, operations, and process improvement she will be heavily involved in SG Digital’s US operations, which has experienced significant growth following several new commercial wins across the division’s igaming and sports betting product areas.
Lai’s appointment, said the firm, demonstrates how SG Digital continues to evolve to meet the growing demands of its ever-expanding customer base in the US. The company anticipates further growth in the coming months, as strong interest in its products from US operators continues to drive ongoing momentum.
Jordan Levin, Group CEO at Scientific Games Digital, said: “Cathryn’s talent and expertise is well known to Scientific Games already and we’re excited to have her on board with SG Digital.
“Demand across the US continues at pace following major 2020 commercial deals with FanDuel, DraftKings, Hard Rock, Wynn, Betfred, NetEnt and Betsson among others. Cathryn’s industry knowledge and experience will be highly valuable to our customers as we continue to design and deploy our market-leading solutions across the US.”
On her new role, Lai commented: “I’m delighted to be joining the digital team at Scientific Games. As a team, we have significant momentum across igaming and sports betting. I am hugely excited about the opportunity to work with all of our customers and teams across the US to strengthen our relationships and further showcase the power of SG Digital’s technology and services.”
