National broadcaster beIN SPORTS North America has boosted its soccer content output by striking a deal with digital media firm Dugout.
As a part of the deal ,beIN SPORTS North America will use Dugout’s Embed player to gain access to an extensive video library of tens of thousands of pre-existing soccer content. Moreover, the broadcaster will receive 3,500 videos generated by Dugout’s production team each month.
Juan Di Polo, Senior Digital Director at beIN SPORTS North America, added: “The partnership with Dugout unlocks a wealth of extraordinary soccer footage for North American fans. Our loyal viewers are always hungry for new forms of entertainment and unique ways to engage with the game they’re passionate about.
“Working with Dugout furthers beIN SPORTS’ mission to be a destination for world-class sports content and we are glad to offer even more of this content to our growing fanbase through this partnership.”
In addition to the on-demand content available beIN will also gain live-streamed content from Dugout’s expansive portfolio of over 120 soccer clubs, including the likes of Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. This means that the broadcaster will gain access to pre and post-match interviews and training session updates, along with other archived non-match footage available for fans in the US and Canada.
The partnership also continues to expand beIN Sports North America’s building portfolio of soccer rights. In recent years the firm has secured the rights to multiple high-profile football competitions including LaLiga, Ligue 1, Turkish SüperLig, Copa Libertadores and Copa Sudamericana.
Elliot Richardson, Chairman and Co-founder of Dugout, commented: “We’re extremely pleased to announce a partnership with such a high profile and well-regarded global publisher that has established deep roots with North America’s dedicated soccer fanbase.
“beIN SPORTS’ audiences will gain access to hours of archive footage in addition to Dugout’s live-stream product, which work together to give audiences that electric feeling of being at the games, while having additional off-limits footage to provide a fuller fan experience.”