Sportsbook operator William Hill US has formally announced the acquisition of CG Technology, one of Nevada’s largest sportsbook firms following state approval last week.
With immediate effect, the firm now operates four additional sports books, further expanding its footprint on the iconic Las Vegas Strip. The acquisition includes The Venetian Resort; The Cosmopolitan of Las Vegas; Silverton Casino Resort; Tropicana Las Vegas; and Palms Casino Resort Spa.
Not included in the sale were the CG Sportsbooks at M Resort (closed in 2019) and the former Hard Rock Hotel & Casino (closed in early 2020).
In a press statement, William Hill confirmed its branded sports books are now open at The Venetian Resort, The Palazzo Resort, The Cosmopolitan of Las Vegas, and Silverton in Las Vegas. New offerings include self-service kiosks, an expanded wagering menu featuring live in-play wagering on its app and over the counter, alongside rewards club offers.
CEO Joe Asher explained: “William Hill has long been the leading sports book operator in Nevada. This acquisition further expands our footprint, giving us a bigger presence on the Las Vegas Strip at several world-renowned resorts. It’s a very exciting time for our company as we continue to grow and introduce our offerings to new customers.”
William Hill US currently operates 124 race and sports book locations across the state of Nevada, along with the state’s leading mobile sports betting app.