Pay-to-play and social gaming platform specialist Pala Interactive has launched Kindred Group‘s Unibet brand in Indiana. The initiative follows the firm’s previous Unibet launch in Pennsylvania.
The deal, which has been agreed in time for the restart of the sports season, has seen Pala integrate the Kambi Sports platform into its proprietary online gaming platform.
Jim Ryan, Pala Interactive CEO, stated: “Unibet needed to be ready for sports season and our team was absolutely delighted to deliver this on schedule on our platform. They now have a fantastic sportsbook experience available for Indiana residents, right as the NBA and NHL begins again. We’re looking forward to working with them next in Iowa.”
Regarding the launch in Pennsylvania, the Unibet offering officially went live on November 15, with Kindred leveraging Pala Interactive’s online gaming platform which includes the firm’s player account management system, Pala Online Casino products, integration into all third-party casino content, assimilation with Kambi for sports betting and marketing technology integrations.
Manuel Stan, SVP of Kindred US, added: “Unibet is excited to provide a safe and secure environment for residents of Indiana to bet on their favorite sports. Getting live as the season starts again in basketball was vitally important to the group, given that we are an Authorized Sports Betting Operator of the NBA. It was great to have Pala Interactive on our side to do this.”