CasadeApostas.com has announced that it signed two new sponsorships with Brazilian football teams Esporte Clube Vitória and Esporte Clube Bahia. The bookmaker’s brand will benefit from front-of-shirt exposure on both kits.
Its sponsorship deal with Bahia will run until the end of the 2020 Campeonato Brasileiro, while the terms of the contract with Vitória are still unclear. CasadeAposta is also a main sponsor of Santos and Botafogo.
“This deal is important for Bahia because, as everyone knows, during the pandemic we suffered a setback in our revenues,” said Bahia’s Marketing Manager, Lênin Franco. “CasadeAposta was already a partner in 2019 and we negotiated a new contract, this time by expanding the deal through the end of the championship, improving their exposure and value.”
“This is a revenue increase in the middle of a period where we’ve had issues balancing our accounts. It’s important to set lasting partnerships that grow every year”, he added.
Paulo Carneiro, president of Esporte Clube Vitória, said: “I’m pleased to introduce the new members of this family, who will be our main sponsors and will be in the front of our jersey. This club will benefit our sponsors thanks to our passionate supporters and members.”
CasadeApostas was established in 2013 in Europe, but following Brazil’s resolution 12.756/18 in December 2018, the company started a process to adapt its business to the local market, and established its Brazilian operations in April 2019.