Data and AI specialist Stats Perform has struck a deal with the United Soccer League (USL), securing long-term official betting data rights for the league’s two professional domestic leagues, USL Championship and USL League One,
The USL deal closely follows the firm’s securing of official data rights with Major League Soccer (MLS) and US Men and Women national team games.
The agreement also extends an earlier partnership with the USL for Stats Perform to be the official data distributor of USL competitions to media and broadcasters. As a result of the deal, the official data used to grade and settle bets will be consistent with the data on other official channels and broadcasts, which has been identified as critical to deliver trusted bettor and operator experiences.
Stats Perform Chief Rights Officer Alex Rice commented: “Soccer is the undisputed biggest betting sport in the world, which means hundreds of licensed sportsbooks and millions of bettors trust us to power their entertainment by collecting data with the utmost professionalism and integrity.”
Official game, team and player data for over 1,000 USL football matches per season will be made available to licensed sportsbooks and odds feed partners through the firm’s RunningBall incident feed and opta player data services. Coverage includes USL Championship Soccer and USL League 1 Soccer, as well as the potential for additional competitions.
USL SVP of Digital & Emerging Technology and Strategy Lizzie Seedhouse said: “The USL is excited to partner with Stats Perform as we continue to explore the landscape of sports betting. Though a seemingly ever-changing landscape, the USL’s priority remains quality and integrity of its data, two qualities that Stats Perform carries as a proven leader in this space.”
The USL official data rights join other competitions in Stats Perform’s official betting data portfolio available to licensed operators which includes Spanish La Liga soccer, French Ligue 1 soccer, German Bundesliga soccer, and numerous other soccer leagues together with official cricket data, official basketball data and more.