California-based data streaming and messaging firm Push Technology has been chosen by Betsson Group to provide real-time betting odds via its Diffusion real-time API management platform. The service will be pushed out across a wide range of sporting events, to many geographic markets. 

For Betsson, the deployment delivers network efficiencies and reduces infrastructure costs, while simplifying sportsbook application development.

Fredrik Ogden, Director of Cloud and DevOps at Betsson Group, explained the rationale behind selecting the Silicon Valley firm’s solution, saying: “Diffusion gives us the real-time data delivery capability we require to successfully compete globally. Diffusion’s data efficiency and delta streaming technology allow us to update our sportsbook in real-time to a high volume of customers worldwide. The platform can also be used to enhance future operations.”

He continued: “With Diffusion, we have the agility to commission the infrastructure necessary to expand our own branded products and to provide our technology platform to other brands.”

Sean Bowen, CEO of Push Technology, said: “We are seeing escalating demand for scalable, future-proof, data delivery solutions. Development teams are looking for platforms that can efficiently and cost-effectively deliver data from their back-end systems to a constantly proliferating array of end-user applications, in real time. To achieve this there is an increasing requirement for platform intelligence, which is what we provide.”

Push and Betsson have also collaborated on future expansion strategies, including the development of a business model that makes it simple for Betsson Group to calculate, plan, and track its system costs. This simplifies operations and expansion planning as its business continues to scale globally on cloud platforms.

Fabio Palusci, Head of Procurement at Betsson Group, concluded: “Push Technology has a business-friendly approach that accommodates our scalable cloud platforms and allows us to provide an immersive and highly competitive gaming experience to our customers around the world.”