North American racing content provider XB Net has bolstered greyhound coverage and related betting services for its growing group of global sportsbook partners.

Combining a full repertoire of content rights, data, odds and signals from seven greyhound tracks, which deliver approximately 48,000 races annually, the firm’s greyhound network is now filling the gaps on a largely fragmented sportsbook schedule, helping drive incremental revenues for its partners.

According to the company, greyhound racing is one of the fastest forms of live-wagering, featuring pulsating trap-to-line action from some of the most prestigious dog tracks in North America. These include venues such as Derby Lane and the Palm Beach and Orange Park Kennel Clubs in Florida. 

However, with the Sunshine State set to close its doors to the sport at the end of the year, XB Net has already secured a strong 2021 nationwide schedule from 2021, thanks to a number of new tracks signing up to sit alongside perennial fan-favorites at Mardi Gras, Southland and Wheeling Island.

During the present pandemic, North American racing has proved one of very few sports which has been able to maintain a reliable, top-class timetable with rapid-settling content that can be seamlessly pressed into service for any scheduling slot, regardless of region.

Working with many of the world’s leading fixed-odds and commingled wagering companies (such as Flutter Entertainment, Bet365, Betfred, Codere, OPAP, Playtech, William Hill and GVC) XB Net already enjoys successful partnerships in Europe, Asia, Central America and Australia, and is continuing to expand its footprint across both established and emerging markets.

Simon Fraser, Senior Vice President, said: “We operate the most comprehensive and responsive service around for North American greyhound racing – from low-latency pictures to fair-margin pricing and rock-solid betting data. Competitive, high-frequency greyhound content is accelerating the player betting cycle during the sporting slowdown – no matter the time of day, and wherever you set your scene on the map.

“These exciting events are increasing player-engagement and turnover for a host of our international partners. Even as sports return from the sidelines, these quick-fire events will remain the perfect filler solution for sustainable, flexible content. Especially when allied to our watch-and-wager model and intuitive marketing portal which helps educate new customers at every stage of the ‘playing cycle’, fostering improved acquisition and reliable retention along the way.”