Fantasy sports gaming platform Monkey Knife Fight (MKF) has firmed up an exclusive agreement with PGA TOUR player and ambassador Charley Hoffman. According to the firm, it will be Hoffman’s official partner in fantasy sports with sponsorship including display of the MKF logo on Hoffman’s apparel and social media profiles.
In addition to his full PGA TOUR tournament schedule, Hoffman is set to play in the Charles Schwab Challenge beginning on June 11, one of the first large scale sporting events since the shutdown of all major sports in March.
“Fantasy sports is a growing passion of mine and I couldn’t be more excited to work with Monkey Knife Fight to bring more games to Golf fans,” said Hoffman. “These games are so much fun and will only help grow the popularity of our sport as players will connect more directly with the fans.”
Bill Asher, Founder and CEO of MKF, commented: “We are proud to partner with Charley Hoffman. MKF’s mission is to provide the ultimate experience in daily fantasy sports and Charley’s personality as a longtime fan favorite and standing in the leadership of the PGA TOUR as Player Advisory Council Chairman exemplifies our fun, fan-first approach to sports and his leadership among the players.”
MKF recently surveyed 1,000 of its users and found an increase of 181% in interest for golf prop contests, and a 53% growth in users’ intent to watch golf on television when it returns.