NASCAR and sports betting content hub IMG ARENA have entered into a partnership in which IMG ARENA has licensed official assets to create a virtual sports betting game that replicates some of NASCAR’s most iconic tracks.
The virtual product, created by Leap Gaming, will be offered to sports betting operators around the world. This deal expands IMG ARENA’s growing portfolio of virtual sports betting products, which now includes tennis, football, cycling, horse racing, speedway racing and greyhound racing.
Additionally, the two firms have formed a long-term partnership that will provide international sports betting operators the ability to live-stream NASCAR Cup Series races for the first time. Cars returned to the track on May 17 at Darlington Raceway, and the remaining 2020 NASCAR Cup Series season will be available to betting operators outside of the US and Canada.
Scott Warfield, Managing Director of Gaming, NASCAR, commented: “IMG ARENA is the leading partner for global sports and entertainment media. We are excited to work together to provide a global audience the ability to engage with our sport virtually and in real-time.
“The international sports gaming landscape is mature and vibrant, and this partnership allows us to offer compelling products that further enhance our international footprint.”
Freddie Longe, Executive Vice President and Managing Director at IMG ARENA, said: “Adding NASCAR to our client roster is a proud achievement. The brand is renowned in sport and entertainment with the high-octane race series providing must-watch, appointment-viewing content for more than 70 years.
“The partnership significantly bolsters our streaming and official virtual sports offering with a product that we expect to be popular in a number of different markets.”
This latest alliance comes on the heels of an announcement made earlier this year introducing Penn National Gaming as NASCAR’s first authorized gaming operator in the United States. The partnership centered around a free-to-play, mobile game named NASCAR Finish Line, which offers users the chance to win a $25,000 jackpot every race.