Scientific Games Corporation will showcase its OpenSports sports betting product alongside a broad portfolio of new gaming innovations at next week’s ICE in London. The company described the platform as the ‘industry’s most trusted sportsbook’. 

Aired at G2E in Las Vegas OpenSports is, said the firm, the most reliable, modular and fast-to-market sports platform delivering all the services a player wants and a partner needs. Reimagined from the ground up in 2019, its fully modularized solutions will showcase a host of new features. 

These include OpenMarket, the industry’s first sports betting marketplace that services partners through a single point of integration. The two-sided network aggregates data, pricing and value added content services.

OpenTrade manages the entire trading and pricing aspect of a sportsbook, including customer profiling, full risk and liability management services.

Thirdly, Builder provides operators with the ability to create their own betting combinations for a single sporting event.

Meanwhile, in respect of sports betting hardware the company is evolving its offer with the customizable SB-2 cabinet with dual 24″ screens that deliver a modern, flexible and future-proof solution for global markets.

“Our gaming, igaming and sports betting experiences will be on full display at ICE London, highlighting our best-in-class content and our innovative and reimagined portfolio,” said Barry Cottle, President and CEO. “The passion from our team members around the globe has resulted in amazing games and solutions that our players and partners will love.”