INTRALOT Inc, a subsidiary of INTRALOT Group in the US, and Sportradar, a global provider of sports data intelligence, have formalized a new partnership to serve the rapidly expanding North American sports betting market.
According to the terms of the new alliance, Sportradar will provide INTRALOT with all of its pre-match and live data requirements, including official data feeds from all major US leagues. INTRALOT’s role in the deal sees it supply said data to lotteries in the US including Washington DC, Montana, New Hampshire and New Mexico.
Both firms are well established in the US, with INTRALOT Inc holding 14 contracts, four of which are sports betting related, across 13 states. Sportradar, meanwhile, counts the NBA, NFL, NHL, MLB and NASCAR among its list of official partners.
Neale Deeley, Vice President of US Sales and Gaming at Sportradar, commented: “INTRALOT is a highly respected leader in the US lottery market and renowned sportsbook operator around the world.
“We are delighted at the confidence INTRALOT has in our ability to deliver high quality betting services and we look forward to powering INTRALOT’s sportsbook operations in the US.”
INTRALOT Interim CEO Byron Boothe stated: “Sportradar’s commitment to the US market together with our existing long collaboration in the rest of the world were critical factors in our partnership process.
“As more states are set to legalize sports betting in the coming months and years, we knew we needed a partner with a similar vision as ours to fully maximize the opportunity. We’re excited for what the future holds.”