Virtual sports firm Inspired Entertainment has struck two major deals that will build on its presence in the North American gaming market. The company has gone live with six of its Virtual Sports titles via the new bet365 website for New Jersey-based customers and launched a wide range of online casino games across the 888casino estate.

bet365 becomes the first online operator in New Jersey to launch Inspired’s Virtual Sports content within a sportsbook environment, a format which has been successful across Europe. Eleven channels of Virtual Sports content will be offered 24/7/365 totaling over 4,800 events per day in the Garden State. The launch of multiple channels of football follow the successful launch of V-Play Football on

bet365 launched in New Jersey in September 2019 under a partnership with Hard Rock Atlantic City. Its entry into the New Jersey sports betting market was a first major step in the operator’s strategy to expand across the US.

Inspired Chief Commercial Officer Steven Rogers said: “We’re excited to be providing our Virtual Sports to bet365 as they expand in the US. We’ve enjoyed many highly successful product launches with them over the years and we’re confident this will be no exception.”

The new partnership with 888casino enables players to access a wide range of interactive games, virtual games, sports, lottery selections, and online casino games, including unique classics like Centurion FreeSpins, Super Hot Fruits and Book of the Irish. 

Guy Cohen, SVP of B2C at 888, said: ‘Inspired Entertainment is an industry-leading authority in multiple regulated markets and adds considerable value to 888casino players around the world. We look forward to featuring their games and interactive gaming solutions. 888casino players will love the games provided through this new partnership.’

Claire Osbourne, VP of Interactive Games at Inspired Entertainment, added: ‘We are delighted to launch our range of slot and casino games across the 888casino estate. Our games are very popular throughout Europe and we are sure they will be loved by 888 customers. North American growth is a key priority for Inspired and working with 888 in New Jersey and beyond is a major step in building our North American presence.’