The National Lacrosse League (NLL) has forged a new partnership with Roar Digital, the joint venture between MGM Resorts International and GVC Holdings, positioning Roar’s sports betting brand, BetMGM, as the official and exclusive gaming partner of the NLL.
In what is the first-ever gaming partnership for the sport of lacrosse in the US, BetMGM will have commercial visibility and other promotional opportunities throughout the NLL regular season and playoffs. In addition, it will create weekly betting lines distributed across all NLL platforms and channels.
Accessible via desktop and mobile, BetMGM features GVC’s betting engine and technology platform. Not only can users play traditional casino and poker games, but sports fans can place an expanded range of pre-match and in-play bets with more than 100 leagues, as well as individual sports, tours and events.
“We are so proud to welcome BetMGM as yet another world-class brand to our family of national partners,” said NLL Commissioner Nick Sakiewicz. “The growth of our league as a sports and entertainment property and the amount of engagement we will be able to generate through this innovative partnership with MGM Resorts and Roar Digital will be very exciting and add tremendous value to avid, casual and new fans.
“The like-minded vision both our organizations share will continue to increase the relevance of the NLL and draw a wider audience of fans as we continue the momentum we enjoyed over the last four seasons.”
Scott Butera, President of Interactive Gaming for MGM Resorts, commented: “Lacrosse is a fast-paced, high-scoring, growing sport that presents exciting sports betting opportunities. We are greatly impressed by the management and operations of the NLL as evidenced by its strong roster of team owners. The NLL is an ideal partner for BetMGM in accessing a fast-growing Lacrosse fan base.”
