The British Columbia Lottery Corporation (BCLC) has moved to offer members of the North American Association of State and Provincial Lotteries (NASPL) an opportunity to license its GameSense safer gambling program for free.

GameSense is BCLC’s player-facing, positive-play program that has been drawn up to assist players in making informed choices about their gambling activity. In order to provide the program free-of-charge to NASPL members, the corporation has created a unique, out-of-the-box model, which includes GameSense-branded assets and materials for use online and in lottery retail locations.

“By collaborating with our industry partners in North America, we are creating a community of lottery jurisdictions with a shared commitment to player health,” said Kevin Gass, BCLC’s Vice-President of Lottery Gaming. 

“Working together enables us to share key learnings and improve best practices for players all over the world, including right here in BC where our focus remains on providing great gambling and greater good.”

GameSense can be found in several jurisdictions throughout North America, including Alberta, Saskatchewan, Manitoba, Connecticut, Massachusetts, and across the suite of gaming facilities operated by MGM Resorts International.

Launched in 2009, the program sets out to improve player trust, awareness and education using research-based guidelines and best practices. It has earned international recognition including the US-based National Council on Problem Gambling’s Social Responsibility Award in 2015.