GiveMeSport, part of the Bragg Gaming Group, has been granted a vendor licence by the New Jersey Division of Gaming Enforcement (DGE). The firm can now run affiliate traffic for the state’s licensed gaming operators.
The licence will allow GMS to direct users from its site to sportsbook websites that accept New Jersey registrations and deposits with several deals lined-up to go live over the next few months.
For parent company Bragg, the approval sees its US footprint grow further still, having entered the market in 2019 via a deal with New York State’s Seneca Gaming Corporation in partnership with Kambi Group.
Rick Waterlow, Managing Director of GMS, said: “We are thrilled to receive this vendor licence and to be able to partner with New Jersey-licensed operators to help drive traffic to their sites. Our parent company Bragg Gaming Group holds a wealth of data on acquiring gaming customers which can be fed into the GMS website in the US that will allow for high-quality player acquisitions which makes us the perfect partner for sportsbook operators.
He added: “Operators will also benefit from our impressive social media following as it will further extend the reach of campaigns.”
GMS, which claims to be the number one Facebook sports publisher, reached over 320 million unique Facebook users and 1.1 billion Facebook video views in 2019, an increase of 112% and 138% respectively when compared to 2018. Instagram followers increased 96% over the year.
Last year, the firm launched an entirely re-designed web platform to compliment a new content-rich editorial direction. The new design is optimized for mobile and reduces loading speed of enhanced content and video, offering a variety of article formats from short humorous pieces to more serious, in-depth reads that tackle the difficult issues within the sports world.
The launch followed a strategic restructure of the platform and editorial approach in the first half of 2019 which has already boosted reader engagement and retention rates across all key performance metrics.
In tandem with the New Jersey licence announcement, Bragg also confirmed that Yaniv Spielberg has been promoted from Director of Business Development to Chief Strategy Officer effective immediately.
Spielberg said: “I am excited to take on this role in what is a very exciting time for Bragg and I look forward to shaping and executing our strategic plan for 2020 and beyond, that will see us continue to expand our global reach.”