Gaming Innovation Group Inc (GiG) has confirmed the launch of a ‘mobile-friendly’ online sportsbook in Iowa for its partner Hard Rock International. The new facility will be offered in conjunction with the existing over-the-counter solution on the casino floor at the Hard Rock Hotel & Casino Sioux City in Iowa which launched in September.

The introduction of the online sportsbook means that Hard Rock can now offer the same experience to Iowa bettors as it has already delivered in New Jersey, with an omni-channel sportsbook solution based on its modern and flexible technology.

Following launch, Chris Armes, Chief Information Officer at GiG said: “The project went live smoothly after many weeks of hard work from both GiG and Hard Rock. We are pleased to entertain consumers with a safe and exciting first-class omnichannel sports betting experience.”

At the time of signing the agreement with GiG, Kresimir Spajic, Senior Vice President of Online Gaming at Hard Rock International said: “We’re excited to extend our partnership with GiG to support sports betting in Iowa, and further grow our sportsbook portfolio.”  

Jim Franke, General Manager of Hard Rock Hotel & Casino Sioux City commented: “Offering sports betting through GiG provides our players and guests a new level of engagement – we couldn’t be more thrilled to be launching in Iowa.”